Overview
Rocking Horse Group provides debt funding solutions by offering startup founders and SMEs upfront access to R&D Tax Incentives, helping businesses:
Free up cash flow
Limit financial risk
Accelerate growth.
However, the company needed a cost-effective advertising strategy to reach its target audience within Australia, as well as elevating its brand presence.
The campaign
Rocking Horse Group partnered with Day One to leverage podcast advertising, integrating targeted ads into In the Blink of AI and First Cheque.
The campaign focused on:
Educating listeners on the benefits of accessing R&D Tax Incentives upfront
Increase brand awareness and credibility through association with our distinguished hosts
Strengths
Critical cashflow solution
Strong R&D expert network
Challenges
Limited awareness among startups and SMEs
Opportunities
Education and awareness initiatives
Risks
Market saturation
Competition from traditional lenders
Results
Day One gave Rocking Horse Group a cross-network introductory package across First Cheque and the launch of In the Blink of AI, putting the brand in front of the startup ecosystem without a big-budget price tag.
15,541 podcast ad listens across the two shows.
By the numbers
15,541 | Podcast ad listens across First Cheque and In the Blink of AI |
2 | Shows, including a brand-new show at launch |
In summary
Rocking Horse Group got in early on a new show and alongside an established one, reaching founders right when R&D tax finance matters to them.