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Sponsor the Day One® Network

Empower better decisions. Every day.

Day One FM puts your brand in the ears of AU and NZ's founders, operators and investors — right when they're making the calls that matter.

What we cover

Six content pillars. One trusted voice per topic.

Every show on the network is tailored to a specific slice of the ecosystem. Sponsors pick the pillars closest to their ICP — we handle the rest.

Startup journey

Candid lessons from founders and operators building through every stage.

Fintech & Climate

Industry-specific shows on the sectors defining the next decade.

Strategy & decisions

Frameworks and practical tools for making better calls, faster.

Technology & AI

Emerging tech, AI, and how it's reshaping how businesses get built.

Investment & funding

Deep dives into VC, angel investing, fundraising, and term sheets.

AU & NZ ecosystem

Grounded in the unique context of the Australian and New Zealand landscape.

Shows

24 shows. One network.

Founder-led, independently produced, and distributed everywhere your audience listens — Spotify, Apple, YouTube, and more. 12 are in active production right now; campaigns are planned around those.

First Cheque

Cheryl Mack & Maxine Minter

Open-sourcing conversations with experienced investors globally.

In The Blink Of AI

Georgie Healy

Your weekly front-row seat to the AI revolution.

Oversubscribed

Brendan Hill

For the builders everyone wants to back.

Perspective X

Pauline Fetaui

The power of choice. The impact of action.

Pick My Brain

Alan Jones

Founders learn to pitch better, with Australia's best startup pitch coach.

The Startup Retro

Will Richards & Gemma Clancy

Your insider view on Australian startups and venture capital.

Investment Thesis

Kali Norman

Building an investment thesis from the ground up, one conversation at a time.

Building Tech Teams

James MacDonald

How Australia hires, builds and leads tech teams in the age of AI.

Operator AI

Zachary King

The real stack, not the hype.

What The Health

Emily Casey

The people, companies and ideas shaping the future of health.

Life After Launch

Megan Luttrell & Geo George

Origin. Career. Launch. And three lessons that stick.

Founders in Motion

Thea Ngo

The real decisions, trade-offs and mechanics behind building a company.

Mumbition

Carrie Kwan & Lucy Kippist

Unapologetically blending motherhood and ambition.

Unfunded

Joan Westenberg

A rally point for bootstrappers. A VC-free zone.

Engineering in the Hunter

The people building, powering and reshaping the Hunter.

Can Crypto Deliver?

Could crypto become Australia's fifth economic pillar?

Fintechfun

Chris Titley

One part fintech, one part fun.

The Mix

Mick Liubinskas

Australian climate tech, powered by Climate Salad.

Secured

Galah Cyber

Australian software security, in practice.

The New Script

Frances Goh & Makenzie Thomas

Rewriting the future of women's health.

Diaspora NZ

David Booth

The founders, innovators and leaders of the great Kiwi expat community.

Welcome to Day One

Adam Spencer

Back to day one, where the story begins.

History of Australian Startups: Documentary

Where it all started.

History of Australian Startups: Interviews

An oral history of Australian startups, across 102 conversations.

Audience

The people scaling AU & NZ.

Don't buy impressions — buy the room. Our audience is the people actively building and funding the next generation of Australian and New Zealand startups, and it is concentrated rather than broad.

57%
Founders & C-suite
The people who decide, not the people who research the decision.
20%
Investors
Angels, GPs and family office operators.
91%
Australian
A concentrated home market, not scattered global reach.

Role and location are measured separately, so these percentages describe the same audience from two angles rather than dividing it into parts. Figures set May 2026.

Formats

How your brand shows up.

Pick a placement that fits your funnel — from a quick host-read to a branded series of your own.

Most common

Host-read sponsorships

The hosts your audience already trusts read your story in their own words — inside the episode, not interrupting it.

30–60s · in-episode · custom tracking link

Repeatable

Branded segments

Own a recurring sponsored corner within a show — yours week after week.

6–12 eps

Custom

Custom series

A show of your own, produced by the Day One FM team.

Bundle

Network bundle

Cross-show saturation across the network.

Sponsor brand placement

Your brand featured on campaign artwork across agreed episodes and placements.

Commercial message distribution

Your message included in podcast show notes, YouTube descriptions and Day One website pages.

Social and newsletter exposure

Sponsor exposure across Day One social posts and relevant newsletter sends.

Process

From brief to broadcast in 4 weeks.

Practical, fast, and handled. You brief us once — we handle production, promotion and reporting from there.

01 Week 1

Brief

A 30-min call. We learn your ICP, category, and what success looks like — you sign off.

02 Week 2

Plan

Placement plan across the network. Scripts, promo codes, landing pages.

03 Week 3–4

Launch

Hosts record, edit, and ship. You approve the copy. We handle the rest.

04

Report

Lift and attribution dashboard. Double down on what works, cut the rest.

Sponsor pricing

Transparent rates, tailored packages.

All packages are adjustable. Prices in AUD. 3-month minimum. Multi-quarter commits unlock bespoke pricing.

Starter

Single show — 6 week test

$8.5k – $24k

  • One show from the network's founder, operator and investor rotation
  • Host-read ad placements in the host's voice
  • Newsletter placement + social cross-promotion
  • Sponsor desk handles prospecting, brief, contracts and campaign coordination
  • You approve sponsor fit and pre-approved read copy
Learn more about Starter

Growth

Popular

Single show — 6 months

$30k – $48k

  • Extended placement on one show for deeper brand recall
  • Host-read ads + sponsored segments across a longer flight
  • An audience that is 57% founders and C-suite, and a further 20% investors
  • Ongoing cross-promo, newsletter placements and social cross-promotion
  • Custom quote finalised after a discovery call based on show mix and audience size
Learn more about Growth

Bespoke

Multi-show — full integration

$60k – $175k

  • 2–4 shows for broadest reach across founder, operator and investor segments
  • Network-wide newsletter placements and social cross-promotion
  • Host-read placements + sponsored segments across multiple hosts
  • Option to own a category or build a branded show within Day One FM
  • Final pricing scoped on a discovery call — depends on shows, audience size and campaign shape
Learn more about Bespoke

Tell us about your brand.

Tell us about your objectives and budget and set a time with one of our team.

By submitting this form, you agree to receive marketing communications from us about the services we provide. You can unsubscribe at any time.

Testimonials

Real words from the people we work with.

★★★★★
"We had a great experience working with Day One and the Perspective X podcast. The sponsorship enabled us to build brand awareness amongst an aligned audience and the conversations throughout the series aligned to our brand. The Day One team were very attentive, supportive and thorough throughout the whole process. Would highly recommend and we look forward to partnering again in the future."
Gracie Smith
Gracie Smith, Head of Marketing, Mighty Partners
★★★★★
"Working with Day One gave us authentic, founder-focused brand presence in Australia and the performance reports were great too!"
Cole Cornford
Cole Cornford, CEO, Galah Cyber
★★★★★
"For nearly two years, we’ve partnered with Day One across shows like First Cheque, In the Blink of AI, and more recently, Oversubscribed. Their collaborative, hands-on approach has made each campaign seamless and effective, strengthening our brand visibility and credibility across the startup community."
Linda Eir, Growth Marketing Manager, Vanta
★★★★★
"It's been great partnering with Adam and the team so far, I hope we can engage again in the future."
Neha Sood, Demand Generation Lead, Stripe

Team

The humans behind your campaign.

No account managers. No handoffs. No agency tax. The small, senior team you meet on the kickoff is the same team writing your reads, producing your spots, and reporting on results.

Adam Spencer
Adam Spencer
Managing Director & Founder
April Denise Catarina
April Denise Catarina
Video Editor
Arn Reo
Arn Reo
Head of Production
Georgia Catalan
Georgia Catalan
Editor
Sanjay Chhabaria
Sanjay Chhabaria
Assistant Producer
Will Tjo
Will Tjo
Head of Partnerships & Co-founder

Before you ask.

Still curious? Book a 30-minute call with a Day One team member. We actually reply.

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Empower better decisions. Every day.

Put your brand in the ears of AU and NZ's founders, operators and investors — right when they're making the calls that matter.