W2D1 Media
Our columns, guides and podcast, each with its own home. Pick one and start at the latest, or go back to the first.
Column 11 instalments
Content series that are unusual in format and have the evidence to show they work.
One series per instalment: how it started, the mechanics underneath it, the production reality nobody posts about, and what a founder or a fund can take from it for their own show.
Latest No. 11How Nas Daily turned a one-minute, thousand-day constraint into a company, and what it cost
Column 19 instalments
Startups and scaleups that run content as a system, with the evidence that it moves the business.
One company per instalment: what it makes, how often, how it reuses it, where it goes, who makes it, how it is measured, and what it does for the business. Every figure attributed, the company's own numbers labelled as such.
Latest No. 19How Wistia bought out its investors, decided it was cheaper to make shows than to advertise on them, and built a studio inside a software company
How-to 22 guides
How we make podcasts and video, step by step, from our own edit bay.
Working methods for the craft side of a show: editing, trailers, clips and publishing. What we do, why, and which parts of the usual advice have evidence behind them.
Latest 16 Oct 2026Should Your Company Podcast Join a Podcast Network?
Guide 1 guide
Practical guides for Australian founders, built from what founders and investors have said on the Day One network.
Long-form guides to the decisions founders face, such as raising capital, drawn from hundreds of Day One interviews. Every quote is attributed and dated, and rules are checked against official sources.
Latest 16 Oct 2026How to raise in Australia: what founders and investors told Day One
Notes 21 notes
Short notes from the studio on making, growing and paying for a show.
The quick answers and working opinions: what a podcast costs, when to buy music, how to prepare a guest, why a release form matters, and what the numbers people quote actually mean. A few minutes each.
Latest 8 Sep 2026Half of Australia listens to podcasts. Most people are about to quote the wrong number.
Podcast 10 episodes
Adam Spencer with world-class audience builders on how they actually grow.
Earning Ears is a podcast from W2D1 Media where we talk to world-class audience builders about how they actually grow — the strategies founders, operators and creators use to build a passionate audience, grow a newsletter, and turn a show into real reach.
Latest Ep 09How He Grew a 1,500-Person Community by Refusing to Grow — Axel Sukianto