What joining a podcast network adds to a B2B show in Australia, what it costs, what you give up, and how to tell if your show is ready. With Day One's terms.
Most company podcasts stall for the same reason: the episodes are good and nobody new hears them. You publish, your existing followers listen, and growth flattens. A podcast network is one way to fix that. It is not the only way, and it is not right for every show.
This guide explains what a network actually adds, what it costs, what you give up, and how to tell whether your show is ready. W2D1 Media runs the Day One® Network, so we use its terms as the worked example.
What a podcast network does
A network is a group of shows that publish under a shared brand and promote each other. For a member show, that usually means four things:
Cross-promotion. Other shows in the network mention, read or feature your show to their listeners, who already like the format.
Publishing and distribution. The network publishes your episodes to podcast platforms and YouTube, and promotes them through its own pages, social channels and newsletter.
Sponsorship sales. A sponsor desk packages shows into campaigns and sells them, which most single shows cannot do on their own.
Shared operations. Publishing workflow, artwork, metadata and reporting are handled once for many shows.
What you give up
Some independence. Your show appears under the network's brand as well as your own.
A share of sponsorship revenue, when the network sells sponsors onto your show.
A fixed term. Network memberships usually run for a year, because cross-promotion takes months to compound.
If your show must stand entirely apart, or your audience has nothing in common with the network's, stay independent and put the money into your own distribution.
Signs your show is ready for a network
You are already publishing, on a regular schedule, and plan to keep going. Networks promote shows that ship.
Your audience overlaps with the network's. A B2B show about building companies fits a network of founder, operator and investor shows. A lifestyle show does not.
You have hit a growth ceiling with your own channels.
You want sponsorship income but cannot sell it yourself.
If you have not launched yet, a network is the wrong first step. Develop the show first.
What it costs to join the Day One® Network
Day One offers two ways in, both in AUD and excluding GST:
| Option | Who it suits | Price |
|---|---|---|
| Network membership | An established show that already has production covered. You bring finished episodes and assets. | A$24,000 a year, 12-month term |
| Production plus membership | A show that wants the W2D1 team to produce it as well | From A$1,375 a month for one episode, month to month |
Both have a one-off onboarding fee of A$2,000. For two episodes a month, production plus network is A$2,750 a month, and a weekly show is A$5,500. See all production options.
Network membership includes:
Your show published through our media host to podcast platforms and YouTube
Cross-promotion from the Day One page and social channels
Post-roll cross-promotions across the network's shows, with at least four six-week campaigns a year
Cross-promoted ads on the dayone.fm website
A monthly feature in the Day One newsletter
Eligibility for sponsorship opportunities after six months on the network
10% off all W2D1 Media services
How sponsorship works for member shows
After six months on the network, a show becomes eligible for sponsorship sales. The sponsor desk handles prospecting, pitching, contracts, sponsor briefs and campaign coordination. You approve the sponsor and read a short, pre-approved script in your own voice. Revenue is split once a sponsorship is secured, on terms agreed with each show.
One example: Day One took over post-production and distribution for Oversubscribed, Brendan Hill's founder and investor interview show, so he could focus on his guests. Vanta later sponsored the show through host-read placements.
How joining works
Apply. Tell us about your show, audience, cadence and goals. Every application is reviewed for audience, editorial and commercial fit.
Fit call, week 1. A 30-minute call to agree format, expectations, publishing and distribution.
Onboard, weeks 2 to 4. Branding, feed and channel access, publishing workflow and a promotion plan.
Publish, weeks 4 to 6. Your first member episode and promotion go live, then you move into a regular rhythm.
The short version
Join a network when your show is already running, your audience matches the network's, and you want reach or sponsorship you cannot build alone. Stay independent when your show needs to stand apart or your audience is somewhere else.
If you want to know whether your show fits Day One, apply to join the network or book a call.
