Overview
Scendar provides accounting and advisory services for founders, funders and startups.
It wanted to be front of mind for exactly that crowd: the founders and angel investors who tune in to First Cheque.
The campaign
Scendar sponsored First Cheque, the investing show hosted by Cheryl Mack and Maxine Minter.
Host-read integrations in every sponsored episode.
Promotion across the show's social channels, putting Scendar in front of founders and investors between episodes too.
Results
A 3.27% click-through rate, more than five times the LinkedIn benchmark of 0.44–0.65%.
A 5.52% engagement rate, well above LinkedIn's 1–3.5% benchmark, across 76,304 social impressions.
By the numbers
3.27% | Click-through rate, more than five times the LinkedIn benchmark |
5.52% | Engagement rate, well above LinkedIn's 1–3.5% benchmark |
76,304 | Social impressions |
In summary
Scendar reached founders and investors through a show they already love, and they clicked at more than five times the rate LinkedIn would predict.