Overview
Vanta’s aim is to establish itself as the go-to solution when it comes to security and compliance automation.
To effectively reach the Australian startup ecosystem, Vanta needed to build awareness and credibility amongst founders and operators.
This requires a medium where startup decision-makers already trusted and engaged with regularly.
The campaign
Rather than buy a single show, Vanta ran cross-network campaigns so the same brand turned up in five different corners of the startup ecosystem: First Cheque, In the Blink of AI, Pick My Brain, FintechFun and Oversubscribed.
Each show has a host who has built real trust and influence in their community, which let Vanta borrow that credibility and sit inside conversations founders actually listen to.
Strengths
Time and cost efficiency
Strong market position
Challenges
US-geography focus
Cost for SMEs
Opportunities
International growth
New compliance standards
Risks
Competitive market
Regulatory change
Results
54,603 podcast plays on Vanta's In the Blink of AI campaign alone, plus 98,406 social impressions.
Booked for sixteen episodes, delivered twenty-one.
A sponsor that keeps coming back. Vanta has sponsored across the Day One network since June 2024, campaign after campaign.
By the numbers
54,603 | Podcast plays on the In the Blink of AI campaign |
21 | Episodes delivered on a sixteen-episode booking |
98,406 | Social impressions |
5 | Shows sponsored across the Day One network |
For nearly two years, we've partnered with Day One across shows like First Cheque, In the Blink of AI, and more recently, Oversubscribed. Their collaborative, hands-on approach has made each campaign seamless and effective, strengthening our brand visibility and credibility across the startup community.
Linda Eir, Growth Marketing Manager, Vanta
In summary
Vanta keeps renewing because the network keeps delivering: tens of thousands of podcast plays, more episodes than booked, and a brand that shows up wherever Australian founders are listening.